Wave Media Relations was founded by Carrie Hoeppner, a media relations professional based in the Orlando market. Hoeppner currently serves as the Director of Communications in Central Florida for the state’s leading child protection agency, appearing on Dateline, HLN, and Court Tv for the agency. She specializes in crisis media, public information and press pitching.

Wave Media was named as a compliment to Hoeppner’s professional philosophy which equates news coverage to the fluid movements of an ocean wave.

We offer individualized media consultation and training, as well as communications and public relations support to include developing news-worthy stories angles, coaching, strategies, even press pitching for and with you.

In today’s 24/7-news cycle,  information travels at the click of a mouse. Hoeppner understands what makes a story, how to pitch and respond to a reporter, as well as shares her experience in high profile crisis communications with clients.

In the storm, an experienced media professional cannot make bad news go away. “Bad news – is still news. The key is to not make the situation worse, to navigate through the waves, until it passes,” says Hoeppner.